The biggest shopping event of the year is around the corner. This year's Black Friday is expected to bring in a record-breaking $12 billion in consumer spending, marking a 6.1% increase compared to previous years. Online sales for Black Friday are projected to surge by 5.7%, reaching a staggering $9.6 billion!
iWALK has also joined this marketing frenzy. iWALK, a brand specializing in 3C products, has been dominating the market for 20 years with a lineup of star products consistently topping the charts on Amazon.
Established in 2003, iWALK focuses on the high-end North American clientele. Steering clear of the crowded traditional home appliance market, iWALK specializes in the power bank niche, with three core categories: LinkPod, MAG-X, and Universal, catering to 'Portable Power Banks,' 'Magnetic Charging Power Banks,' and 'Universal Accessories,' covering almost all major 3C product categories in the market.
In 2018, iWALK seized the opportunity by launching its flagship brand, LinkPod, on Amazon, making its mark in the U.S. market with portable power sources and gathering its initial user base for portable power banks. By 2022, iWALK's power banks secured the top position in Amazon's sales rankings, surpassing the revenue of many similar competitors on the platform.
iWALK's robust product portfolio is a testament to its dedication to research and development. Operating on a lean asset model, iWALK focuses heavily on R&D and operations, with nearly one-third of its total workforce dedicated to development and design. Additionally, iWALK maintains a local research team in the United States, delving deep into the local consumer market to analyze user preferences and market trends.
By the end of the 2022 fiscal year, iWALK has successfully launched nearly 5 Amazon TOP1 portable power banks models. Now, during the Black Friday online period, these multiple best-selling direct plug power bank models are available with significant discounts. Grab them while they last!